New identity for Armando Museum, 2010-present
Armando (Amsterdam, 1929) is one of the major post-war artists of the Netherlands. He is held in high esteem both nationally and internationally as an artist, writer, film and documentary maker and violinist. His work, based on his personal experience of the Second World War in Amersfoort, deals with existential and universal themes which he describes in terms of power and powerlessness, perpetrators and victims, memory, mortality and melancholy.
Armando’s connection with the city of Amersfoort and his wish to concentrate all his work in one location led to the opening of the Armando Museum in 1998. This is an active museum where you can come face to face with all the disciplines in which Armando has been engaged, presented in temporary exhibitions held twice a year.
Nowadays museums are big institutes which are unpersonal. It’s very special that there’s a museum named after an artist that is still alive. This was the starting point for me to give the museum a personal signature, as if you receive a handwritten letter. To underline this aspect I developed, together with David Bennewith, a new typeface, based on the principal of what happens when you write with a marker or (fountain)pen; the occurrence of a darker spot where your pen lingers on the paper. Every single character and punctuation mark has it’s most logical position for this spot and every character has two or three variants (because everybody writes differently).